Executive Development Programme in Athleisure Product Differentiation
-- ViewingNowThe Executive Development Programme in Athleisure Product Differentiation is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly growing athleisure market. This course emphasizes the importance of product differentiation in a crowded market, teaching learners to create unique and compelling value propositions for their brands.
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⢠Product Differentiation Strategies: Understand the core principles of product differentiation and how they apply to the athleisure market. Explore various strategies such as feature differentiation, benefit differentiation, and customer experience differentiation. ⢠Market Research for Athleisure: Learn how to conduct effective market research to identify trends, customer preferences, and gaps in the market that can be exploited through product differentiation. ⢠Design Thinking for Athleisure Product Differentiation: Discover how design thinking can be used to create unique and differentiated athleisure products that meet customer needs and stand out in a crowded market. ⢠Innovation and Technology in Athleisure: Explore the latest innovations and technologies in the athleisure industry and learn how they can be used to differentiate products and create a competitive advantage. ⢠Sustainability and Social Responsibility in Athleisure: Understand the growing importance of sustainability and social responsibility in the athleisure market and learn how to differentiate products based on these factors. ⢠Branding and Positioning for Athleisure: Learn how to develop a strong brand and product positioning strategy that differentiates your athleisure products from competitors and resonates with your target audience. ⢠Pricing Strategies for Athleisure Product Differentiation: Understand how pricing can be used as a differentiation tool in the athleisure market and learn how to develop pricing strategies that support your differentiation goals. ⢠Distribution and Sales Channels for Athleisure: Explore the various distribution and sales channels available for athleisure products and learn how to choose the right channels to support your differentiation strategy.
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