Executive Development Programme in Athleisure Product Differentiation
-- ViewingNowThe Executive Development Programme in Athleisure Product Differentiation is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly growing athleisure market. This course emphasizes the importance of product differentiation in a crowded market, teaching learners to create unique and compelling value propositions for their brands.
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โข Product Differentiation Strategies: Understand the core principles of product differentiation and how they apply to the athleisure market. Explore various strategies such as feature differentiation, benefit differentiation, and customer experience differentiation. โข Market Research for Athleisure: Learn how to conduct effective market research to identify trends, customer preferences, and gaps in the market that can be exploited through product differentiation. โข Design Thinking for Athleisure Product Differentiation: Discover how design thinking can be used to create unique and differentiated athleisure products that meet customer needs and stand out in a crowded market. โข Innovation and Technology in Athleisure: Explore the latest innovations and technologies in the athleisure industry and learn how they can be used to differentiate products and create a competitive advantage. โข Sustainability and Social Responsibility in Athleisure: Understand the growing importance of sustainability and social responsibility in the athleisure market and learn how to differentiate products based on these factors. โข Branding and Positioning for Athleisure: Learn how to develop a strong brand and product positioning strategy that differentiates your athleisure products from competitors and resonates with your target audience. โข Pricing Strategies for Athleisure Product Differentiation: Understand how pricing can be used as a differentiation tool in the athleisure market and learn how to develop pricing strategies that support your differentiation goals. โข Distribution and Sales Channels for Athleisure: Explore the various distribution and sales channels available for athleisure products and learn how to choose the right channels to support your differentiation strategy.
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