Executive Development Programme in IP Marketing Strategy Development
-- ViewingNowThe Executive Development Programme in IP Marketing Strategy Development certificate course is a comprehensive program designed to meet the growing industry demand for professionals with expert knowledge in Intellectual Property (IP) marketing strategies. This course emphasizes the importance of IP for businesses, teaching learners how to leverage IP assets for competitive advantage and business growth.
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Unit 1: Introduction to Intellectual Property (IP)
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Unit 2: IP Rights and Types of Intellectual Property
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Unit 3: IP Portfolio Management
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Unit 4: IP Valuation and Monetization Strategies
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Unit 5: IP Marketing Basics
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Unit 6: Developing an IP Marketing Plan
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Unit 7: Leveraging Social Media and Digital Marketing for IP Marketing
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Unit 8: Building and Protecting an IP Brand
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Unit 9: Legal Considerations in IP Marketing
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Unit 10: Measuring the Success of IP Marketing Efforts
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