Executive Development Programme in Display Ad Metrics

Name: Executive Development Programme in Display Ad Metrics
Price: 149 GBP
Availability: InStock

-- ViewingNow

The Executive Development Programme in Display Ad Metrics certificate course is a comprehensive program designed to enhance your understanding of display ad metrics and their role in digital marketing success. This course is crucial in today's industry, where data-driven decision-making is paramount.

4.5

Based on 6,135 reviews

7,118+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

このコースについて

With the ever-increasing demand for digital marketing professionals who can interpret and apply display ad metrics, this course equips learners with essential skills to advance their careers. It offers in-depth knowledge on key performance indicators (KPIs), viewability, brand safety, ad fraud, and cross-device tracking, providing a holistic approach to display ad campaign optimization. By the end of this course, learners will be able to measure and analyze the effectiveness of display ad campaigns, make informed decisions, and contribute significantly to the growth of their organizations. This program is ideal for marketing professionals, advertising agency executives, and business owners looking to stay ahead in the rapidly evolving digital advertising landscape.

100%オンライン

どこからでも学習

共有可能な証明書

LinkedInプロフィールに追加

完了まで2ヶ月

週2-3時間

いつでも開始

待機期間なし

コース詳細

• Understanding Display Ad Metrics: Impressions, Reach, Frequency, Click-Through Rate (CTR)
• Engagement Metrics: Dwell Time, Engaged Views, Engagement Rate
• Conversion Metrics: Conversion Rate, Cost per Conversion, Conversion Value
• Brand Lift Studies: Measuring Ad Recall, Brand Awareness, Consideration
• Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
• Display Ad Buying Strategies: Programmatic, Real-Time Bidding (RTB), Direct Buys
• Targeting Methods: Demographic, Contextual, Behavioral, Retargeting
• Ad Fraud and Viewability: Understanding Invalid Traffic, Ad Viewability Standards
• Data Analysis and Visualization: Utilizing Data Studio, Tableau, Power BI for Display Ad Metrics

キャリアパス

In today's ever-evolving digital landscape, executive development in display ad metrics is essential for professionals looking to grow their careers in the UK's thriving digital marketing industry. With fierce competition, staying informed about the latest job market trends, salary ranges, and skill demands can provide a competitive edge. In this section, we will discuss some of the most sought-after roles, backed by a visually engaging 3D pie chart. The 3D pie chart below showcases the percentage of relevance for several key positions in display ad metrics, including Digital Marketing Manager, Data Analyst, SEO Specialist, PPC Specialist, Social Media Manager, Content Marketing Manager, and UI/UX Designer. **Digital Marketing Manager**: As a digital marketing manager, you'll be responsible for overseeing an organization's digital marketing efforts, including SEO, SEM, email marketing, and display advertising. This role requires strong leadership skills and a deep understanding of various digital marketing channels. **Data Analyst**: Data analysts are essential for interpreting complex datasets and deriving insights to drive business decisions. In the context of display ad metrics, data analysts work closely with marketing teams to analyze campaign performance and optimize strategies. **SEO Specialist**: SEO specialists focus on improving a website's ranking on search engine results pages, driving organic traffic to the site. This role requires up-to-date knowledge of search engine algorithms and best practices. **PPC Specialist**: PPC specialists manage paid advertising campaigns on platforms like Google Ads and Bing Ads. Responsibilities include keyword research, ad copywriting, and bid management to maximize ROI. **Social Media Manager**: Social media managers oversee an organization's social media presence, creating and implementing strategies to engage with audiences and promote brand awareness. **Content Marketing Manager**: Content marketing managers develop and execute content strategies that attract and retain customers, leveraging various content formats such as blog posts, videos, and infographics. **UI/UX Designer**: UI/UX designers are responsible for creating user-centered designs that enhance user experience and improve interaction with digital products, such as websites and mobile applications. Understanding the dynamics of these roles can help professionals identify potential career paths, develop relevant skills, and make informed decisions about their future in the UK's digital marketing industry.

入学要件

主題の基本的な理解
英語の習熟度
コンピューターとインターネットアクセス
基本的なコンピュータースキル
コース完了への献身

事前の正式な資格は不要。アクセシビリティのために設計されたコース。

コース状況

このコースは、キャリア開発のための実用的な知識とスキルを提供します。それは：

認可された機関によって認定されていない
認可された機関によって規制されていない
正式な資格の補完

コースを正常に完了すると、修了証明書を受け取ります。

なぜ人々がキャリアのために私たちを選ぶのか

レビューを読み込み中...

よくある質問

このコースを他のコースと区別するものは何ですか？

▼

コースを完了するのにどれくらい時間がかかりますか？

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

いつコースを開始できますか？

▼

コースの形式と学習アプローチは何ですか？

▼

コース料金

最も人気

ファストトラック： GBP £149

1ヶ月で完了

加速学習パス

週3-4時間
早期証明書配達
オープン登録 - いつでも開始

Start Now

スタンダードモード： GBP £99

2ヶ月で完了

柔軟な学習ペース

週2-3時間
通常の証明書配達
オープン登録 - いつでも開始

Start Now

両方のプランに含まれるもの：

フルコースアクセス
デジタル証明書
コース教材

オールインクルーシブ価格 • 隠れた料金や追加費用なし

コース情報を取得

会社として支払う

このコースの支払いのために会社用の請求書をリクエストしてください。

請求書で支払う

キャリア証明書を取得

EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD METRICS

に授与されます

学習者名

でプログラムを完了した人

UK School of Management (UKSM)

授与日

05 May 2025

ブロックチェーンID： s-1-a-2-m-3-p-4-l-5-e

この資格をLinkedInプロフィール、履歴書、またはCVに追加してください。ソーシャルメディアやパフォーマンスレビューで共有してください。