Executive Development Programme in Display Ad Metrics

Name: Executive Development Programme in Display Ad Metrics
Price: 149 GBP
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The Executive Development Programme in Display Ad Metrics certificate course is a comprehensive program designed to enhance your understanding of display ad metrics and their role in digital marketing success. This course is crucial in today's industry, where data-driven decision-making is paramount.

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About this course

With the ever-increasing demand for digital marketing professionals who can interpret and apply display ad metrics, this course equips learners with essential skills to advance their careers. It offers in-depth knowledge on key performance indicators (KPIs), viewability, brand safety, ad fraud, and cross-device tracking, providing a holistic approach to display ad campaign optimization. By the end of this course, learners will be able to measure and analyze the effectiveness of display ad campaigns, make informed decisions, and contribute significantly to the growth of their organizations. This program is ideal for marketing professionals, advertising agency executives, and business owners looking to stay ahead in the rapidly evolving digital advertising landscape.

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Course Details

• Understanding Display Ad Metrics: Impressions, Reach, Frequency, Click-Through Rate (CTR)
• Engagement Metrics: Dwell Time, Engaged Views, Engagement Rate
• Conversion Metrics: Conversion Rate, Cost per Conversion, Conversion Value
• Brand Lift Studies: Measuring Ad Recall, Brand Awareness, Consideration
• Attribution Models: Last Click, First Click, Linear, Time Decay, Position Based
• Display Ad Buying Strategies: Programmatic, Real-Time Bidding (RTB), Direct Buys
• Targeting Methods: Demographic, Contextual, Behavioral, Retargeting
• Ad Fraud and Viewability: Understanding Invalid Traffic, Ad Viewability Standards
• Data Analysis and Visualization: Utilizing Data Studio, Tableau, Power BI for Display Ad Metrics

Career Path

In today's ever-evolving digital landscape, executive development in display ad metrics is essential for professionals looking to grow their careers in the UK's thriving digital marketing industry. With fierce competition, staying informed about the latest job market trends, salary ranges, and skill demands can provide a competitive edge. In this section, we will discuss some of the most sought-after roles, backed by a visually engaging 3D pie chart. The 3D pie chart below showcases the percentage of relevance for several key positions in display ad metrics, including Digital Marketing Manager, Data Analyst, SEO Specialist, PPC Specialist, Social Media Manager, Content Marketing Manager, and UI/UX Designer. **Digital Marketing Manager**: As a digital marketing manager, you'll be responsible for overseeing an organization's digital marketing efforts, including SEO, SEM, email marketing, and display advertising. This role requires strong leadership skills and a deep understanding of various digital marketing channels. **Data Analyst**: Data analysts are essential for interpreting complex datasets and deriving insights to drive business decisions. In the context of display ad metrics, data analysts work closely with marketing teams to analyze campaign performance and optimize strategies. **SEO Specialist**: SEO specialists focus on improving a website's ranking on search engine results pages, driving organic traffic to the site. This role requires up-to-date knowledge of search engine algorithms and best practices. **PPC Specialist**: PPC specialists manage paid advertising campaigns on platforms like Google Ads and Bing Ads. Responsibilities include keyword research, ad copywriting, and bid management to maximize ROI. **Social Media Manager**: Social media managers oversee an organization's social media presence, creating and implementing strategies to engage with audiences and promote brand awareness. **Content Marketing Manager**: Content marketing managers develop and execute content strategies that attract and retain customers, leveraging various content formats such as blog posts, videos, and infographics. **UI/UX Designer**: UI/UX designers are responsible for creating user-centered designs that enhance user experience and improve interaction with digital products, such as websites and mobile applications. Understanding the dynamics of these roles can help professionals identify potential career paths, develop relevant skills, and make informed decisions about their future in the UK's digital marketing industry.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD METRICS

is awarded to

Learner Name

who has completed a programme at

UK School of Management (UKSM)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.