Professional Certificate in Ad Tech Performance Metrics
-- ViewingNowThe Professional Certificate in Ad Tech Performance Metrics is a comprehensive course designed to equip learners with essential skills in advertising technology performance metrics. This course is vital in today's digital age, where data-driven decision-making is crucial in the advertising industry.
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โข Understanding Ad Tech Performance Metrics: Introduction to key performance indicators (KPIs) in advertising technology, including click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
โข Impressions and Reach: Defining ad impressions, reach, and frequency, and exploring their roles in measuring ad campaign success.
โข Engagement Metrics: Examining engagement-related KPIs, such as dwell time, bounce rate, and conversion rate, and their impact on ad performance.
โข Viewability and Ad Fraud: Understanding viewability best practices and learning how to identify and combat ad fraud.
โข Cross-Channel Attribution: Investigating multi-channel attribution models and their significance in measuring cross-device ad performance.
โข Data Analysis and Visualization: Analyzing ad performance data and presenting findings through data visualization techniques.
โข Performance Optimization Strategies: Implementing A/B testing, bid management, and audience segmentation to improve ad campaign performance.
โข Privacy and Compliance: Navigating privacy regulations and ensuring ad campaigns comply with industry standards, such as GDPR and CCPA.
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