Professional Certificate in Ad Tech Performance Metrics

Name: Professional Certificate in Ad Tech Performance Metrics
Price: 149 GBP
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The Professional Certificate in Ad Tech Performance Metrics is a comprehensive course designed to equip learners with essential skills in advertising technology performance metrics. This course is vital in today's digital age, where data-driven decision-making is crucial in the advertising industry.

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À propos de ce cours

With the ever-increasing demand for professionals who can interpret and apply ad tech metrics, this course offers a timely solution. It provides learners with the knowledge and tools to measure and optimize digital advertising campaigns effectively. Upon completion, learners will be able to demonstrate a deep understanding of key performance indicators (KPIs), data analysis, and optimization strategies. These skills are highly sought after by employers, providing a significant boost to the learner's career advancement opportunities. In a nutshell, this course is a must-take for anyone looking to make a mark in the advertising technology industry. It's not just about staying ahead of the curve; it's about mastering the curve.

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Détails du cours

• Understanding Ad Tech Performance Metrics: Introduction to key performance indicators (KPIs) in advertising technology, including click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Impressions and Reach: Defining ad impressions, reach, and frequency, and exploring their roles in measuring ad campaign success.
• Engagement Metrics: Examining engagement-related KPIs, such as dwell time, bounce rate, and conversion rate, and their impact on ad performance.
• Viewability and Ad Fraud: Understanding viewability best practices and learning how to identify and combat ad fraud.
• Cross-Channel Attribution: Investigating multi-channel attribution models and their significance in measuring cross-device ad performance.
• Data Analysis and Visualization: Analyzing ad performance data and presenting findings through data visualization techniques.
• Performance Optimization Strategies: Implementing A/B testing, bid management, and audience segmentation to improve ad campaign performance.
• Privacy and Compliance: Navigating privacy regulations and ensuring ad campaigns comply with industry standards, such as GDPR and CCPA.

Parcours professionnel

The **Professional Certificate in Ad Tech Performance Metrics** features popular roles in the Ad Tech industry, including Digital Marketing Managers, Ad Operations Specialists, Ad Tech Engineers, Data Analysts, and SEM Specialists. The following 3D pie chart displays the job market trends and skill demand in the UK for these roles, providing insights on their respective percentages. This chart is fully responsive, adapting its size to various screen sizes while maintaining a transparent background and no added background color. The data is sourced from reputable job market platforms, offering valuable insights for individuals pursuing a career in Ad Tech Performance Metrics. The chart highlights the growth and demand for these roles, showcasing their significance within the industry. By providing this data visually, users can easily understand and compare the opportunities available in each role. In the ever-evolving Ad Tech landscape, staying up-to-date with the latest trends and skill requirements is essential. This 3D pie chart offers a comprehensive view of the industry, enabling professionals to make informed decisions about their career paths and pursue the roles that best align with their interests and goals.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN AD TECH PERFORMANCE METRICS

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qui a terminé un programme à

UK School of Management (UKSM)

Décerné le

05 May 2025

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