Executive Development Programme in Display Ad Programmatic Advertising
-- ViewingNowThe Executive Development Programme in Display Ad Programmatic Advertising is a certificate course designed to empower professionals with the skills needed to thrive in the rapidly evolving digital advertising landscape. This programme focuses on the advanced techniques of programmatic advertising, enabling learners to leverage data-driven insights for more effective display ad campaigns.
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โข Introduction to Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works.
โข Display Advertising Fundamentals: Learning about display ad formats, sizes, and specifications, and how to create effective display ads.
โข Programmatic Display Advertising: Exploring programmatic display advertising, its role in digital marketing, and how it differs from traditional display advertising.
โข Demand Side Platforms (DSPs): Understanding the concept of DSPs, how they work, and their role in programmatic display advertising.
โข Data Management Platforms (DMPs): Learning about DMPs, their data collection and management methods, and how they enhance programmatic display advertising.
โข Supply Side Platforms (SSPs): Understanding the role and functionality of SSPs, and their relationship with DSPs.
โข Ad Exchanges and Ad Networks: Learning about ad exchanges and ad networks, and their importance in programmatic display advertising.
โข Targeting and Retargeting Strategies: Exploring various targeting and retargeting methods, such as audience, contextual, and behavioral targeting, and how to optimize them.
โข Programmatic Advertising Metrics and Analytics: Understanding essential metrics and KPIs, and how to analyze and interpret campaign performance data.
โข Privacy and Compliance in Programmatic Advertising: Learning about privacy regulations and industry standards, and how to ensure compliance in programmatic display advertising.
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