Executive Development Programme in Display Ad Programmatic Advertising

Name: Executive Development Programme in Display Ad Programmatic Advertising
Price: 149 GBP
Availability: InStock

-- viewing now

The Executive Development Programme in Display Ad Programmatic Advertising is a certificate course designed to empower professionals with the skills needed to thrive in the rapidly evolving digital advertising landscape. This programme focuses on the advanced techniques of programmatic advertising, enabling learners to leverage data-driven insights for more effective display ad campaigns.

4.5

Based on 3,843 reviews

4,801+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

In today's digital-first world, the demand for experts in programmatic advertising has skyrocketed, making this course an essential step in career advancement. By gaining a deep understanding of the programmatic ecosystem, learners will be able to optimise ad spend, improve targeting, and enhance campaign performance. With a curriculum developed by industry leaders, this programme equips learners with the essential skills needed to succeed and stay competitive in the ever-changing display ad programmatic landscape. Join this Executive Development Programme and unlock the power of programmatic advertising to drive business growth and elevate your career to new heights.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Introduction to Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works.
• Display Advertising Fundamentals: Learning about display ad formats, sizes, and specifications, and how to create effective display ads.
• Programmatic Display Advertising: Exploring programmatic display advertising, its role in digital marketing, and how it differs from traditional display advertising.
• Demand Side Platforms (DSPs): Understanding the concept of DSPs, how they work, and their role in programmatic display advertising.
• Data Management Platforms (DMPs): Learning about DMPs, their data collection and management methods, and how they enhance programmatic display advertising.
• Supply Side Platforms (SSPs): Understanding the role and functionality of SSPs, and their relationship with DSPs.
• Ad Exchanges and Ad Networks: Learning about ad exchanges and ad networks, and their importance in programmatic display advertising.
• Targeting and Retargeting Strategies: Exploring various targeting and retargeting methods, such as audience, contextual, and behavioral targeting, and how to optimize them.
• Programmatic Advertising Metrics and Analytics: Understanding essential metrics and KPIs, and how to analyze and interpret campaign performance data.
• Privacy and Compliance in Programmatic Advertising: Learning about privacy regulations and industry standards, and how to ensure compliance in programmatic display advertising.

Career Path

This section highlights the growing demand for professionals in the Display Ad Programmatic Advertising sector in the UK. Our Executive Development Programme is tailored to help you thrive in this dynamic and data-driven industry. 1. Programmatic Ad Operations Specialist: These professionals manage the technical aspects of programmatic ad campaigns, ensuring seamless ad delivery, correct pacing, and performance. With a 30% share, this role is vital to the success of any programmatic advertising team. 2. Data Analyst for Programmatic Advertising: In this role, you will analyse campaign results and provide actionable insights to optimise future ad spend. With a 25% share, this role demonstrates the industry's emphasis on data-driven decision-making. 3. Programmatic Advertising Strategist: A strategist designs, implements, and optimises cross-channel programmatic campaigns to meet clients' goals. With a 20% share, this role requires strong analytical and creative skills to succeed. 4. Programmatic Account Manager: Account managers liaise between clients and the internal team, ensuring campaigns reach targets and clients are satisfied. With a 15% share, this role demands exceptional interpersonal and communication skills. 5. Programmatic Campaign Manager: A campaign manager implements and optimises advertising campaigns across various channels and platforms. With a 10% share, this role requires a deep understanding of programmatic advertising and its latest trends. Grow your career with our Executive Development Programme, designed to equip you with the essential skills for success in Display Ad Programmatic Advertising. Keep up-to-date with the latest job market trends, salary ranges, and skill demand in the UK.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

▼

How long does it take to complete the course?

▼

What support will I receive during the course?

▼

Is the certificate recognized internationally?

▼

What career opportunities will this course open up?

▼

When can I start the course?

▼

What is the course format and learning approach?

▼

Course fee

Get course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD PROGRAMMATIC ADVERTISING

is awarded to

Learner Name

who has completed a programme at

UK School of Management (UKSM)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.