Executive Development Programme in Marketing Planning and Execution
-- ViewingNowThe Executive Development Programme in Marketing Planning and Execution is a certificate course designed to empower professionals with advanced marketing skills. In today's competitive business landscape, understanding marketing dynamics is crucial for career advancement and organizational growth.
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โข Marketing Strategy Foundations: Understanding the market, customer needs, and market segmentation
โข Marketing Planning Process: Setting marketing goals, selecting strategies, and developing tactical plans
โข Market Research Techniques: Quantitative and qualitative research methods for informed decision-making
โข Brand Management: Developing and maintaining strong brand identity, positioning, and messaging
โข Integrated Marketing Communications: Coordinating marketing channels, messages, and tactics for maximum impact
โข Digital Marketing Essentials: Utilizing digital channels, SEO, social media, and content marketing
โข Performance Metrics and Analytics: Tracking, analyzing, and optimizing marketing performance and ROI
โข Marketing Ethics and Compliance: Ensuring marketing practices align with legal, ethical, and social responsibilities
โข Marketing Leadership and Change Management: Inspiring, managing, and leading marketing teams through change and growth
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