Executive Development Programme in Marketing Planning and Execution
-- viewing nowThe Executive Development Programme in Marketing Planning and Execution is a certificate course designed to empower professionals with advanced marketing skills. In today's competitive business landscape, understanding marketing dynamics is crucial for career advancement and organizational growth.
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Course Details
• Marketing Strategy Foundations: Understanding the market, customer needs, and market segmentation
• Marketing Planning Process: Setting marketing goals, selecting strategies, and developing tactical plans
• Market Research Techniques: Quantitative and qualitative research methods for informed decision-making
• Brand Management: Developing and maintaining strong brand identity, positioning, and messaging
• Integrated Marketing Communications: Coordinating marketing channels, messages, and tactics for maximum impact
• Digital Marketing Essentials: Utilizing digital channels, SEO, social media, and content marketing
• Performance Metrics and Analytics: Tracking, analyzing, and optimizing marketing performance and ROI
• Marketing Ethics and Compliance: Ensuring marketing practices align with legal, ethical, and social responsibilities
• Marketing Leadership and Change Management: Inspiring, managing, and leading marketing teams through change and growth
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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