Global Certificate in Activewear Merchandising Insights
-- ViewingNowThe Global Certificate in Activewear Merchandising Insights is a comprehensive course designed to meet the growing demand for activewear professionals in the fashion industry. This certificate program emphasizes the importance of activewear merchandising, a key aspect in today's market, where athleisure has become a $445 billion global business.
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โข Global Fashion Trends: Understanding current activewear trends and forecasting future ones is crucial in the ever-evolving fashion industry. This unit covers regional differences, cultural influences, and the impact of technology on activewear.
โข Fabric Selection and Sourcing: This unit covers the importance of choosing the right materials for activewear, including performance, sustainability, and cost considerations. It also explores global fabric sourcing strategies and best practices.
โข Design and Development: Students will learn about the design process for activewear, focusing on functionality, comfort, and style. This unit also covers prototyping, fit testing, and product development.
โข Merchandising Strategy: This unit covers the principles of merchandising, including product placement, pricing, and promotion. Students will learn how to create effective merchandising strategies that cater to global markets.
โข Supply Chain Management: Understanding the activewear supply chain is essential for successful merchandising. This unit covers production planning, logistics, inventory management, and quality control.
โข Sustainability in Activewear: This unit explores the importance of sustainability in the activewear industry, including eco-friendly materials, ethical manufacturing practices, and circular economy principles.
โข Marketing and Branding: Students will learn about effective marketing and branding strategies for activewear, including digital marketing, influencer partnerships, and event sponsorships.
โข Retail and E-commerce: This unit covers the different retail channels for activewear, including brick-and-mortar stores, e-commerce platforms, and pop-up shops. Students will learn how to optimize sales and customer experience in each channel.
โข Data Analysis and Insights: This unit covers the use of data analytics in activewear merchandising, including sales data, customer feedback, and market
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