Global Certificate in Activewear Merchandising Insights
-- viewing nowThe Global Certificate in Activewear Merchandising Insights is a comprehensive course designed to meet the growing demand for activewear professionals in the fashion industry. This certificate program emphasizes the importance of activewear merchandising, a key aspect in today's market, where athleisure has become a $445 billion global business.
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Course Details
• Global Fashion Trends: Understanding current activewear trends and forecasting future ones is crucial in the ever-evolving fashion industry. This unit covers regional differences, cultural influences, and the impact of technology on activewear.
• Fabric Selection and Sourcing: This unit covers the importance of choosing the right materials for activewear, including performance, sustainability, and cost considerations. It also explores global fabric sourcing strategies and best practices.
• Design and Development: Students will learn about the design process for activewear, focusing on functionality, comfort, and style. This unit also covers prototyping, fit testing, and product development.
• Merchandising Strategy: This unit covers the principles of merchandising, including product placement, pricing, and promotion. Students will learn how to create effective merchandising strategies that cater to global markets.
• Supply Chain Management: Understanding the activewear supply chain is essential for successful merchandising. This unit covers production planning, logistics, inventory management, and quality control.
• Sustainability in Activewear: This unit explores the importance of sustainability in the activewear industry, including eco-friendly materials, ethical manufacturing practices, and circular economy principles.
• Marketing and Branding: Students will learn about effective marketing and branding strategies for activewear, including digital marketing, influencer partnerships, and event sponsorships.
• Retail and E-commerce: This unit covers the different retail channels for activewear, including brick-and-mortar stores, e-commerce platforms, and pop-up shops. Students will learn how to optimize sales and customer experience in each channel.
• Data Analysis and Insights: This unit covers the use of data analytics in activewear merchandising, including sales data, customer feedback, and market
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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