Executive Development Programme in Display Ad Platform Optimization
-- ViewingNowThe Executive Development Programme in Display Ad Platform Optimization is a certificate course designed to empower professionals with the skills necessary to optimize display ad platforms for maximum impact. In an era where digital advertising dominates marketing strategies, this programme is crucial for career advancement.
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โข Unit 1: Introduction to Display Ad Platform Optimization
โข Unit 2: Understanding Display Ad Formats and Placements
โข Unit 3: Targeting Strategies for Display Ad Campaigns
โข Unit 4: Leveraging Data and Audience Segmentation
โข Unit 5: Creative Best Practices for Display Ads
โข Unit 6: Performance Metrics and KPIs in Display Advertising
โข Unit 7: A/B Testing and Optimization Techniques
โข Unit 8: Programmatic Advertising and Real-time Bidding
โข Unit 9: Cross-device and Multi-channel Display Advertising
โข Unit 10: Fraud Detection and Brand Safety Measures
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