Executive Development Programme in Market Innovation: Results-Oriented
-- ViewingNowThe Executive Development Programme in Market Innovation is a results-oriented certificate course, designed to empower professionals with the necessary skills to drive market innovation and achieve outstanding business results. In an era where innovation is the key to competitive advantage, this programme is increasingly important for business growth and success.
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โข Market Research and Analysis: Understanding consumer needs, market trends, and competitive landscape is crucial for market innovation. This unit will cover various research methods, data analysis techniques, and tools to gather and interpret market insights. โข Idea Generation and Evaluation: This unit will focus on fostering a culture of creativity and innovation within the organization. Participants will learn how to generate, evaluate, and prioritize innovative ideas that align with the company's strategic goals. โข Product Development and Lifecycle Management: This unit will cover the entire product development process, from ideation to launch, and beyond. Participants will learn how to manage the product lifecycle effectively, ensuring continuous innovation and growth. โข Go-to-Market Strategy: A well-designed go-to-market strategy is essential for successful market innovation. This unit will cover various go-to-market strategies, channels, and tactics to reach the target audience and gain a competitive advantage. โข Customer Experience and Engagement: This unit will focus on understanding the customer journey, identifying pain points, and creating personalized experiences that foster customer loyalty and advocacy. โข Innovation Metrics and Analytics: This unit will cover various metrics and analytics tools to measure the success of market innovation initiatives and make data-driven decisions. โข Change Management and Leadership: This unit will cover various change management strategies and leadership styles to drive innovation and cultural transformation within the organization. โข Intellectual Property Management: This unit will cover various intellectual property laws, regulations, and best practices to protect and monetize innovative ideas and products. โข Collaboration and Partnership: This unit will cover various collaboration and partnership models to leverage external resources, expertise, and networks to fuel market innovation.
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