Certificate in Market Segmentation Analysis: Actionable Knowledge
-- ViewingNowThe Certificate in Market Segmentation Analysis: Actionable Knowledge is a comprehensive course designed to equip learners with the essential skills needed to excel in market research and analysis. This certificate program focuses on the importance of market segmentation, teaching learners how to effectively segment markets, target specific customer groups, and position products or services to meet their unique needs.
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โข Market Segmentation Basics
โข Target Marketing and Segmentation Strategies
โข Segmentation Criteria and Variables
โข Secondary Research for Market Segmentation
โข Primary Research Methods for Market Segmentation
โข Data Analysis for Market Segmentation
โข Segmentation Software and Tools
โข Positioning and Communication Strategies for Segmented Markets
โข Measuring Segmentation Success and Performance Indicators
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