Executive Development Programme in Strategic Marketing Management: Marketing Management Strategies

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The Executive Development Programme in Strategic Marketing Management is a comprehensive certificate course, designed to empower marketing professionals with advanced strategic marketing skills. This program emphasizes the importance of data-driven decision making, customer-centric approaches, and innovative marketing strategies in today's competitive business landscape.

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With the increasing demand for skilled marketing professionals, this course is essential for career advancement in various industries. It equips learners with essential skills such as market research, segmentation, targeting, positioning, product development, brand management, and digital marketing strategies. By the end of this course, learners will be able to formulate, implement, and evaluate effective marketing strategies that drive business growth. They will also gain a deep understanding of the latest marketing trends, tools, and techniques, thereby enhancing their professional marketability and competitiveness.

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โ€ข Strategic Marketing Management: An Overview
โ€ข Market Research and Analysis: Techniques and Tools
โ€ข Marketing Strategy Formulation: Segmentation, Targeting, and Positioning
โ€ข Brand Management: Building and Protecting Brand Equity
โ€ข Product Marketing: Lifecycle Management and New Product Development
โ€ข Pricing Strategy: Value-based Pricing and Pricing Psychology
โ€ข Distribution Channel Management: Strategies and Tactics
โ€ข Integrated Marketing Communications: Planning and Execution
โ€ข Digital Marketing: Channels, Platforms, and Metrics
โ€ข Marketing Metrics and Analytics: Measuring and Improving Performance

่Œไธš้“่ทฏ

In today's fast-paced business world, understanding marketing management strategies is essential for executive development. Marketing plays a crucial role in driving business growth, and having a solid grasp of the latest trends and techniques is vital for success. This section highlights key roles, job market trends, salary ranges, and skill demand in the UK marketing landscape. Let's dive into the marketing management strategies that are shaping the industry: 1. **Product Marketing Manager**: With a focus on bridging the gap between product development and marketing, a Product Marketing Manager is responsible for developing go-to-market strategies, product launches, and managing the overall product lifecycle. 2. **Digital Marketing Manager**: As digital channels continue to dominate marketing efforts, a Digital Marketing Manager plays a critical role in maximizing the impact of online campaigns, social media, and search engine optimization (SEO) strategies. 3. **Content Marketing Manager**: Crafting compelling stories and engaging content is at the heart of effective marketing. A Content Marketing Manager focuses on developing and implementing content strategies that attract, engage, and retain customers. 4. **Marketing Analytics Manager**: In a data-driven world, a Marketing Analytics Manager is essential for turning raw data into actionable insights, helping businesses make informed decisions and optimize their marketing efforts. 5. **SEO Manager**: With search engines being the primary source for online discovery, an SEO Manager focuses on optimizing websites, content, and link-building strategies to ensure visibility and drive organic traffic. By understanding these roles and their impact on marketing management strategies, executives can better navigate the ever-evolving marketing landscape and position their organizations for success.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MARKETING MANAGEMENT: MARKETING MANAGEMENT STRATEGIES
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UK School of Management (UKSM)
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05 May 2025
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