Professional Certificate in Strategic Rate Positioning
-- ViewingNowThe Professional Certificate in Strategic Rate Positioning is a comprehensive course designed to empower learners with the essential skills needed to excel in today's dynamic business environment. This course focuses on the importance of rate positioning and its impact on a company's profitability and competitiveness.
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โข Unit 1: Introduction to Strategic Rate Positioning
โข Unit 2: Understanding Market Segmentation and Targeting
โข Unit 3: Rate Setting and Price Optimization
โข Unit 4: Competitive Analysis and Benchmarking
โข Unit 5: Customer Value Proposition and Pricing Strategies
โข Unit 6: Revenue Management and Yield Optimization
โข Unit 7: Strategic Pricing Models and Tactics
โข Unit 8: Legal and Ethical Considerations in Pricing
โข Unit 9: Communicating Value and Price Sensitivity
โข Unit 10: Implementing and Measuring Strategic Rate Positioning
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