Executive Development Programme in IP Ad Strategy
-- ViewingNowThe Executive Development Programme in IP Ad Strategy certificate course is a vital program designed to meet the growing industry demand for professionals with a comprehensive understanding of intellectual property (IP) and advertising strategy. This course emphasizes the importance of IP protection and commercialization in advertising, providing learners with essential skills to drive innovation and business growth.
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โข Unit 1: Introduction to Intellectual Property (IP) Strategy
โข Unit 2: Understanding Patents and their Role in IP Strategy
โข Unit 3: Trademarks and Brand Protection in IP Strategy
โข Unit 4: Copyrights and Licensing in IP Ad Strategy
โข Unit 5: Trade Secrets and Unfair Competition Laws
โข Unit 6: IP Portfolio Management for Competitive Advantage
โข Unit 7: IP Due Diligence in Mergers, Acquisitions, and Collaborations
โข Unit 8: IP Litigation and Dispute Resolution Strategies
โข Unit 9: Monetizing IP Assets: Licensing, Franchising, and Partnerships
โข Unit 10: Global IP Trends and their Impact on Business Strategy
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