Advanced Certificate in Display Ads Legalities
-- ViewingNowThe Advanced Certificate in Display Ads Legalities is a comprehensive course designed to empower learners with critical knowledge in the legal aspects of display ads. In an era where digital advertising is booming, this course addresses the increasing demand for professionals who can navigate the complex legal landscape of the industry.
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โข Advanced Legal Research for Display Ads – Understanding the legalities of display ads requires extensive research and analysis. This unit will cover advanced legal research techniques, focusing on primary and secondary sources, to help learners navigate the complex legal landscape of display advertising. โข Contract Law & Display Advertising – This unit will delve into the world of contract law as it relates to display advertising. Topics covered will include offer and acceptance, consideration, capacity, and legality, as well as the impact of these concepts on display ad campaigns. โข Intellectual Property Law & Display Ads – Intellectual property rights can significantly impact display ad campaigns. This unit will cover the basics of copyright, trademark, and patent law, and how they apply to the use of images, text, and other creative elements in display ads. โข Privacy Law & Display Advertising – Privacy concerns are a hot topic in the world of display advertising. This unit will cover the various privacy laws and regulations that impact display ad campaigns, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). โข Advertising Standards & Display Advertising – This unit will cover the various advertising standards that apply to display ads, including truth-in-advertising laws and industry self-regulatory codes. Learners will also explore the role of the Federal Trade Commission (FTC) in enforcing these standards. โข Data Protection & Display Advertising – Data protection is a crucial aspect of display advertising. This unit will cover the various data protection laws and regulations that impact display ad campaigns, including the EU-US Privacy Shield and the Children's Online Privacy Protection Act (COPPA). โข Legal Issues in Targeted Advertising – Targeted advertising raises unique legal issues, including concerns around discrimination and profiling. This unit will explore these issues and the legal frameworks that apply to targeted display ad campaigns. โข Dispute Resolution & Display Advertising – Disputes are inevitable in any business, including display advertising. This unit will cover the various dispute resolution mechanisms available to display advertisers, including negotiation, mediation, and arbitration. โข International Legal Consider
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