Professional Certificate in Ad Campaign Evaluation: Data Analysis

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The Professional Certificate in Ad Campaign Evaluation: Data Analysis is a comprehensive course that empowers learners with the skills to evaluate and optimize advertising campaigns using data analysis techniques. This certificate program is vital in today's data-driven marketing landscape, where businesses demand professionals who can provide actionable insights to improve advertising performance.

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By enrolling in this course, learners will gain hands-on experience with essential tools and platforms, including Google Analytics, Tableau, and Excel. They will develop a deep understanding of key performance indicators (KPIs), attribution models, and A/B testing, enabling them to make informed decisions and optimize ad campaigns for maximum ROI. Upon completion, learners will be equipped with the essential skills and knowledge required for career advancement in marketing, advertising, and data analysis fields. This industry-recognized certificate program is an excellent opportunity for professionals looking to enhance their skillset and stay competitive in the ever-evolving digital marketing landscape.

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โ€ข Unit 1: Introduction to Ad Campaign Evaluation
โ€ข Unit 2: Data Analysis Fundamentals
โ€ข Unit 3: Key Performance Indicators (KPIs) in Ad Campaigns
โ€ข Unit 4: Data Collection Methods for Ad Campaigns
โ€ข Unit 5: Data Cleaning and Preparation
โ€ข Unit 6: Statistical Analysis Techniques for Ad Data
โ€ข Unit 7: Data Visualization for Ad Campaign Analysis
โ€ข Unit 8: Interpreting Results and Making Data-Driven Decisions
โ€ข Unit 9: Advanced Analytics for Ad Campaign Optimization
โ€ข Unit 10: Best Practices in Ad Campaign Evaluation and Reporting

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In the UK, the demand for ad campaign evaluation specialists is on the rise, with a variety of roles available to suit different skill sets. Here are some of the most in-demand roles in this field and their respective market shares, represented by a 3D pie chart. As a **Digital Marketing Manager**, you can expect to make between ยฃ35,000 and ยฃ60,000 per year, and your responsibilities would include overseeing all digital marketing efforts and analyzing their success. **PPC Specialists** focus on paid advertising campaigns and can earn between ยฃ25,000 and ยฃ45,000 annually. They are in charge of managing ad spend, optimizing campaigns, and reporting on their performance. An **SEO Specialist** can earn between ยฃ22,000 and ยฃ45,000 per year, focusing on improving organic search rankings and website traffic. **Social Media Managers** are responsible for managing a company's social media presence and typically earn between ยฃ22,000 and ยฃ40,000 a year. A **Content Marketing Specialist** can expect to earn between ยฃ20,000 and ยฃ40,000 annually, creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Lastly, **Data Analysts** in this field can earn between ยฃ22,000 and ยฃ50,000 a year, analyzing and interpreting complex data to inform marketing strategies.

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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN EVALUATION: DATA ANALYSIS
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UK School of Management (UKSM)
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05 May 2025
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