Masterclass Certificate in Display Ads Analytics: Data-Driven Decisions

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The Masterclass Certificate in Display Ads Analytics: Data-Driven Decisions course is a comprehensive program that empowers learners with the essential skills to analyze and optimize display ad campaigns. In an era where data-driven decision-making is paramount, this course is of utmost importance.

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It equips learners with the ability to interpret complex data sets, extract actionable insights, and make informed decisions that drive business growth. With the ever-increasing demand for digital marketing professionals, this course is a stepping stone to a rewarding career. It provides learners with the industry-demanded skills to analyze and optimize display ad campaigns, making them indispensable in today's digital-first world. The course covers everything from understanding display ad metrics and KPIs to leveraging data visualization tools for effective storytelling. By the end of this course, learners will be well-equipped to drive impactful decisions, boost ROI, and advance their careers in display ads analytics.

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โ€ข Unit 1: Introduction to Display Ads Analytics
โ€ข Unit 2: Understanding Display Advertising Metrics
โ€ข Unit 3: Setting Up and Tracking Display Ad Campaigns
โ€ข Unit 4: Data Analysis for Display Ad Performance
โ€ข Unit 5: Optimizing Display Ads for Better Engagement
โ€ข Unit 6: Leveraging Audience Segmentation in Display Ads
โ€ข Unit 7: Cross-Device Tracking and Measurement
โ€ข Unit 8: Advanced Display Ads Analytics Techniques
โ€ข Unit 9: Creating Data-Driven Display Ad Strategies
โ€ข Unit 10: Reporting and Communicating Display Ads Analytics Insights

่Œไธš้“่ทฏ

The **Masterclass Certificate in Display Ads Analytics: Data-Driven Decisions** focuses on the most in-demand roles in the UK's data-driven job market. With an increasing need for professionals who can make data-backed decisions, the following positions are gaining traction: 1. **Digital Marketing Specialist**: These professionals utilize data to improve marketing campaigns and overall digital strategy. Due to the 35% share in the data-driven job market, their median annual salary ranges from ยฃ30,000 to ยฃ50,000. 2. **Display Ads Analyst**: Skilled in optimizing display campaigns, these professionals hold a 25% market share. Their average salary ranges from ยฃ28,000 to ยฃ45,000 annually. 3. **Data Scientist**: These experts specialize in extracting valuable insights from complex datasets. They hold a 20% market share, and their median salary ranges from ยฃ40,000 to ยฃ75,000. 4. **SEO Specialist**: Focused on optimizing websites for search engines, SEO specialists hold a 15% market share. Their typical salary ranges from ยฃ25,000 to ยฃ45,000 per year. 5. **Content Marketing Specialist**: These professionals create engaging content to attract and retain audiences, holding a 5% market share. Their average salary ranges from ยฃ25,000 to ยฃ40,000. The **Masterclass Certificate in Display Ads Analytics: Data-Driven Decisions** prepares students for these roles by teaching relevant skills and techniques. With the increasing demand for data-driven professionals, this certificate is a valuable asset for anyone looking to advance their career in the digital marketing industry.

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MASTERCLASS CERTIFICATE IN DISPLAY ADS ANALYTICS: DATA-DRIVEN DECISIONS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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