Certificate in Display Ads Performance Metrics

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The Certificate in Display Ads Performance Metrics is a comprehensive course designed to empower learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of display ads and the key performance metrics that matter most to businesses today.

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In an era where digital advertising dominates marketing strategies, understanding display ads performance metrics is vital for career advancement. This course provides learners with the knowledge and tools to measure, analyze, and optimize display ad campaigns for maximum impact. By the end of this course, learners will be able to interpret display ads performance data, identify areas for improvement, and make data-driven decisions that drive results. This course is in high demand across various industries, making it an excellent choice for marketers, advertisers, and business owners looking to enhance their digital marketing skills.

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โ€ข Impressions: Understanding the Basics
โ€ข Click-Through Rate (CTR): A Key Performance Indicator
โ€ข Cost per Click (CPC): Maximizing Ad Spend Efficiency
โ€ข Conversion Rate: Measuring User Engagement
โ€ข Cost per Action (CPA): Evaluating Campaign Success
โ€ข Return on Ad Spend (ROAS): Measuring Campaign Profitability
โ€ข Frequency: Monitoring Ad Exposure
โ€ข View-Through Conversions: Tracking Indirect Influence
โ€ข Quality Score: Enhancing Ad Ranking and Performance

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
CERTIFICATE IN DISPLAY ADS PERFORMANCE METRICS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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