Executive Development Programme in Athleisure Product Positioning

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The Executive Development Programme in Athleisure Product Positioning is a certificate course designed to empower professionals with the necessary skills to excel in the fast-growing athleisure industry. This program highlights the importance of strategic product positioning, helping learners understand how to create a strong brand identity, differentiate products, and meet consumer needs in this competitive market.

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With the global athleisure market projected to reach $350 billion by 2025, there is a high industry demand for experts who can effectively position athleisure products for success. This course equips learners with essential skills in market research, consumer behavior analysis, trend forecasting, and product development, providing a comprehensive understanding of athleisure product positioning strategies. By completing this program, professionals can enhance their career advancement opportunities and stand out in the job market, demonstrating their expertise in a growing and dynamic industry. The Executive Development Programme in Athleisure Product Positioning is an invaluable investment in professional growth and development.

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โ€ข Market Analysis: Understanding the Athleisure Market
โ€ข Product Research: Identifying Key Athleisure Products
โ€ข Target Audience: Defining the Ideal Athleisure Customer
โ€ข Brand Positioning: Establishing a Unique Selling Proposition
โ€ข Product Strategy: Creating a Winning Athleisure Lineup
โ€ข Marketing Techniques: Promoting Athleisure Products Effectively
โ€ข Sales Channels: Selecting the Right Platforms for Athleisure Sales
โ€ข Customer Engagement: Building Long-Term Relationships with Athleisure Consumers
โ€ข Performance Metrics: Tracking Athleisure Product Success

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The **Executive Development Programme in Athleisure Product Positioning** is tailored to meet the ever-evolving demands of the job market. The programme encompasses a myriad of roles, each with its unique significance in the dynamic UK market. The subsequent sections delve into the specifics of each role, their salary ranges, and skill demands. ## Marketing Manager Marketing managers play a pivotal role in shaping the perception and demand for athleisure products. Their responsibilities include: * Devising marketing strategies * Overseeing advertising campaigns * Managing PR and media relations ## Product Manager Product managers are the driving force behind the development and launch of new athleisure products. Key responsibilities include: * Conducting market research * Coordinating with design and production teams * Setting product pricing and distribution strategies ## Data Analyst Data analysts are instrumental in providing actionable insights to inform decision-making processes. Their primary responsibilities are: * Collecting and interpreting data * Developing data-driven reports * Recommending data-driven strategies ## UX Designer UX designers focus on enhancing user satisfaction and engagement with athleisure products. Their key responsibilities include: * Conducting user research * Designing user-friendly interfaces * Testing and iterating designs ## Business Development Manager Business development managers are responsible for identifying new growth opportunities for athleisure brands. Their main responsibilities include: * Identifying potential partnerships * Negotiating deals and contracts * Expanding the brand's market reach

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN ATHLEISURE PRODUCT POSITIONING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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