Professional Certificate in Ad Attribution Models: Tracking Methods
-- ViewingNowProfessional Certificate in Ad Attribution Models: Tracking Methods—Stay ahead in the fast-paced digital marketing landscape with this industry-leading certificate course. Gain a comprehensive understanding of ad attribution models and tracking methods, empowering you to effectively measure marketing campaign performance and make data-driven decisions.
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โข Introduction to Ad Attribution Models
โข Understanding Attribution Methods: Single-Touch vs. Multi-Touch
โข Tracking Methods: Pixel Tracking and Cookies
โข Mobile Attribution: IDFA and GAID
โข Cross-Device Tracking: Probabilistic and Deterministic Methods
โข Configuring Attribution Models in Google Analytics
โข Attribution Modeling in Facebook Ads Manager
โข Using Attribution Data for Marketing Optimization
โข Privacy Considerations in Ad Attribution
โข Case Studies: Successful Ad Attribution Implementations
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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