Global Certificate in Ad Targeting Technologies: Data-Driven Insights

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The Global Certificate in Ad Targeting Technologies: Data-Driven Insights is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising industry. This certificate course highlights the importance of ad targeting technologies and data-driven insights, which are critical components in today's digital marketing landscape.

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AboutThisCourse

In an era of increasing industry demand for professionals with expertise in ad targeting, this course equips learners with the knowledge and practical skills to analyze consumer data, identify trends, and create targeted ad campaigns that deliver results. By mastering these techniques, learners will enhance their career prospects and drive business growth in various sectors. Enroll in the Global Certificate in Ad Targeting Technologies: Data-Driven Insights course today and unlock your potential as a data-driven marketing professional, ready to make a significant impact in the advertising world.

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CourseDetails

โ€ข Unit 1: Introduction to Ad Targeting Technologies
โ€ข Unit 2: Data Analysis for Ad Targeting
โ€ข Unit 3: Audience Segmentation and Profiling
โ€ข Unit 4: Programmatic Advertising and Real-Time Bidding
โ€ข Unit 5: Cross-Device Targeting Strategies
โ€ข Unit 6: Location-Based Ad Targeting Techniques
โ€ข Unit 7: Utilizing Contextual Targeting in Ad Campaigns
โ€ข Unit 8: Behavioral Targeting: Psychological and Behavioral Factors
โ€ข Unit 9: Measuring Ad Targeting Success with Key Performance Indicators
โ€ข Unit 10: Emerging Trends in Ad Targeting Technologies

CareerPath

In the UK, digital marketing is a booming industry, and ad targeting technologies are at its core. The demand for professionals with expertise in ad targeting technologies has been on a steady rise, leading to an increase in job opportunities and attractive salary packages. Let's explore some popular roles in this field and their respective salary ranges. 1. **Digital Marketing Specialist**: With an average salary of 100,000 GBP per year, these professionals are in charge of managing online marketing campaigns, using ad targeting platforms to reach potential customers. 2. **Ad Operations Manager**: Typically earning 80,000 GBP annually, ad operations managers oversee the technical aspects of ad operations, ensuring smooth campaign delivery, and optimizing ad performance. 3. **Data Analyst**: With a median salary of 70,000 GBP per year, data analysts working in ad targeting technologies process, analyze, and interpret complex datasets, helping their organizations make data-driven decisions. 4. **SEO Specialist**: Earning around 60,000 GBP per year, these experts optimize websites and content for search engines, driving organic traffic, and enhancing ad targeting efforts. 5. **Web Developer**: With an average salary of 55,000 GBP per year, web developers are responsible for building and maintaining websites, which are essential for implementing ad targeting strategies. These roles highlight the diverse opportunities available in ad targeting technologies and the lucrative remuneration packages that come with them. By staying up-to-date with industry trends and acquiring the right skills, you can position yourself for success in this thriving field.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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GLOBAL CERTIFICATE IN AD TARGETING TECHNOLOGIES: DATA-DRIVEN INSIGHTS
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UK School of Management (UKSM)
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05 May 2025
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