Certificate in Display Advertising Guidelines

Name: Certificate in Display Advertising Guidelines
Price: 149 GBP
Availability: InStock

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The Certificate in Display Advertising Guidelines is a comprehensive course that provides learners with essential skills in creating effective and ethical display ads. This certification is critical in today's digital age, where display advertising is a significant part of any successful marketing strategy.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course is an excellent way to enhance your skillset and stand out in the job market. Learners will gain an in-depth understanding of display advertising guidelines, best practices, and strategies for creating impactful ads that comply with industry standards. The course covers various topics, including ad design, targeting, tracking, and optimization. By the end of the course, learners will be equipped with the skills necessary to create successful display ad campaigns that drive conversions and revenue. This certification is an excellent way to demonstrate your expertise in display advertising and advance your career in digital marketing.

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CourseDetails

• Understanding Display Advertising
• Importance of Targeting in Display Advertising
• Types of Display Advertising: Banners, Rich Media, and Native Ads
• Display Advertising Formats: Standard, Interstitial, and Pop-under
• Creating Effective Display Advertising Creative: Best Practices and Guidelines
• Display Advertising Metrics: Impressions, Clicks, and Click-through Rate (CTR)
• Setting Up and Managing Display Advertising Campaigns
• Understanding Display Advertising Bid Strategies: CPM, CPC, and CPA
• Display Advertising Optimization Techniques: A/B Testing, Audience Segmentation, and Frequency Capping
• Introduction to Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising

CareerPath

This section features a 3D pie chart representing job market trends in the display advertising industry in the UK. The chart showcases the percentage of available roles in the sector, including Display Advertising Specialist, Ad Operations Manager, Digital Marketing Consultant, and Marketing Analytics Specialist. The data visualization is designed with a transparent background and no added background color, ensuring a seamless integration into your webpage. The responsive chart adapts to all screen sizes by setting its width to 100% and height to 400px. The Google Charts library is loaded correctly with the script tag, and the JavaScript code defines the chart data, options, and rendering logic.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN DISPLAY ADVERTISING GUIDELINES

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UK School of Management (UKSM)

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05 May 2025

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