Global Certificate in Display Ad Targeting Tactics

Name: Global Certificate in Display Ad Targeting Tactics
Price: 149 GBP
Availability: InStock

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The Global Certificate in Display Ad Targeting Tactics is a comprehensive course designed to equip learners with essential skills for success in digital advertising. This course focuses on display ad targeting tactics, a critical aspect of digital marketing that involves delivering personalized ads to the right audience at the right time.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers learners a unique opportunity to enhance their skills and advance their careers. The course covers key topics such as audience segmentation, programmatic advertising, and cross-device targeting. Learners will gain hands-on experience with industry-leading tools and platforms, enabling them to develop and implement effective display ad targeting strategies. By completing this course, learners will be able to demonstrate their expertise in display ad targeting tactics, making them more attractive to potential employers and increasing their earning potential. In summary, the Global Certificate in Display Ad Targeting Tactics is an essential course for anyone looking to advance their career in digital marketing. With a focus on industry-relevant skills and hands-on experience, this course provides learners with the tools they need to succeed in the rapidly evolving world of digital advertising.

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CourseDetails

• Unit 1: Introduction to Display Ad Targeting Tactics
• Unit 2: Understanding Audience Segmentation
• Unit 3: Demographic Targeting Techniques
• Unit 4: Behavioral Targeting Strategies
• Unit 5: Contextual Targeting and Keyword Selection
• Unit 6: Geo-targeting and Location-based Ad Placement
• Unit 7: Retargeting Campaigns and User Engagement
• Unit 8: Cross-device Targeting for Multi-platform Advertising
• Unit 9: Measuring Success: Key Metrics in Display Ad Targeting
• Unit 10: Emerging Trends in Display Ad Targeting

CareerPath

The Global Certificate in Display Ad Targeting Tactics is a valuable credential for professionals looking to specialize in digital marketing and advertising. This 3D pie chart highlights the most in-demand roles and their respective market shares in the UK. 1. **Digital Marketing Specialist (35%)** This role involves the planning, execution, and optimization of digital marketing campaigns across various channels, including display ads. 2. **Display Advertising Analyst (25%)** Display Advertising Analysts focus on analyzing and optimizing display ad campaigns to improve performance and meet business objectives. 3. **Ad Operations Manager (20%)** Ad Operations Managers oversee the technical aspects of digital ad campaigns, ensuring efficient delivery and monitoring performance. 4. **Data-Driven Marketing Manager (15%)** Data-Driven Marketing Managers leverage data analytics and insights to inform marketing strategies, including display ad targeting tactics. 5. **Audience Development Manager (5%)** Audience Development Managers specialize in growing and engaging target audiences for digital content, leveraging display ad tactics to drive traffic and user acquisition. These roles demonstrate the ever-evolving needs of the digital marketing landscape, with a strong emphasis on data-driven strategies and display ad targeting tactics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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StandardMode GBP £99

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY AD TARGETING TACTICS

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UK School of Management (UKSM)

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05 May 2025

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