Global Certificate in Ad Campaign Evaluation: Performance Assessment

Name: Global Certificate in Ad Campaign Evaluation: Performance Assessment
Price: 149 GBP
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The Global Certificate in Ad Campaign Evaluation: Performance Assessment is a comprehensive course designed to equip learners with the essential skills required to evaluate and optimize advertising campaigns in today's data-driven world. This certificate course is vital in an industry where demonstrating the ROI of marketing campaigns is crucial.

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AboutThisCourse

With a focus on performance assessment, the course covers key topics such as KPIs, attribution modeling, and data analysis. Learners will gain hands-on experience with popular ad campaign evaluation tools and techniques, preparing them for success in various marketing roles. In high demand, marketing professionals with expertise in ad campaign evaluation are sought after by employers worldwide. By completing this course, learners will not only enhance their analytical skills but also improve their career prospects and earning potential in the competitive marketing industry.

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CourseDetails

• Ad Campaign Metrics
• Understanding Key Performance Indicators (KPIs)
• Setting Up Ad Campaign Goals and Objectives
• Data Analysis Techniques for Ad Campaign Evaluation
• Utilizing A/B Testing for Ad Campaign Optimization
• Cross-Channel Ad Campaign Tracking
• Advanced Analytics for Ad Campaign Performance
• Reporting and Visualization of Ad Campaign Results
• Best Practices in Ad Campaign Performance Assessment

CareerPath

The **Global Certificate in Ad Campaign Evaluation: Performance Assessment** is an excellent investment for professionals seeking to advance their careers in the ever-evolving digital marketing landscape. Companies increasingly rely on data-driven strategies, making the expertise to evaluate ad campaign performance highly sought-after. Here are the top five roles in ad campaign evaluation, along with their respective job market trends: 1. **Digital Marketing Manager** (25%): These professionals oversee the digital marketing efforts of a company and ensure that ad campaigns meet their intended goals. Demand for digital marketing managers in the UK is robust, with an average salary range of £35,000 to £60,000 per year. 2. **Performance Analyst** (30%): A performance analyst focuses on assessing the effectiveness of marketing campaigns and recommending improvements. This role is in high demand, with an average salary range of £28,000 to £45,000 per year in the UK. 3. **Data Scientist** (20%): Data scientists employ advanced statistical techniques and data visualization tools to extract actionable insights from large datasets. As data-driven decision-making becomes increasingly critical, the need for data scientists continues to grow, with an average salary range of £40,000 to £80,000 per year. 4. **Search Engine Marketing Specialist** (15%): Specialists in search engine marketing optimize websites and ad campaigns for search engines, driving traffic and maximizing returns. This role boasts an average salary range of £25,000 to £45,000 per year in the UK. 5. **Social Media Manager** (10%): Social media managers create and implement social media strategies to enhance brand awareness, generate leads, and engage with customers. This role typically commands an average salary range of £22,000 to £40,000 per year in the UK. In summary, the **Global Certificate in Ad Campaign Evaluation: Performance Assessment** prepares professionals for an array of rewarding, in-demand roles in the digital marketing industry. With the right skills and expertise, these positions offer excellent salary potential and ample opportunities for long-term growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD CAMPAIGN EVALUATION: PERFORMANCE ASSESSMENT

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UK School of Management (UKSM)

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05 May 2025

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