Professional Certificate in Display Ads Targeting: Audience Engagement Strategies

Name: Professional Certificate in Display Ads Targeting: Audience Engagement Strategies
Price: 149 GBP
Availability: InStock

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The Professional Certificate in Display Ads Targeting: Audience Engagement Strategies course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on the importance of display ads targeting and audience engagement strategies, which are critical in today's digital advertising landscape.

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AboutThisCourse

In this course, learners will gain hands-on experience in creating effective display ad campaigns that reach the right audience at the right time. They will learn how to use data-driven approaches to target audiences, optimize ad spend, and measure campaign performance. With a strong emphasis on industry best practices, this course will prepare learners for the demands of the modern digital marketing industry. As businesses continue to invest in digital advertising, there is a growing demand for professionals who can create effective display ad campaigns that engage audiences and drive results. By completing this course, learners will be well-positioned to take advantage of these opportunities and advance their careers in digital marketing.

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CourseDetails

• Understanding Display Advertising
• Identifying Target Audiences for Display Ads
• Segmentation Strategies for Effective Audience Targeting
• Psychographics and Demographics in Display Ads Targeting
• Utilizing Data Analytics for Audience Insights
• Creating Engaging Display Ad Content
• Optimizing Display Ad Placements for Maximum Visibility
• Measuring Audience Engagement Metrics
• A/B Testing and Campaign Analysis
• Advanced Techniques in Display Ads Targeting

CareerPath

Some roles related to the Professional Certificate in Display Ads Targeting include Display Ads Specialist, Ad Operations Manager, Digital Media Planner, Data Analyst, and Marketing Coordinator. The display ads industry is highly competitive, with a growing demand for professionals skilled in audience engagement strategies. Display Ads Specialists, for instance, handle the creation and optimization of display ads, aiming to maximize audience engagement while minimizing costs. Ad Operations Managers, on the other hand, oversee the technical aspects of ad operations, ensuring smooth campaign execution and accurate reporting. Digital Media Planners play a crucial role in developing and implementing effective ad strategies, while Data Analysts interpret campaign performance data to inform future decision-making. Marketing Coordinators support the broader marketing team by managing project timelines, coordinating with various stakeholders, and maintaining brand consistency. In the UK, the average salary ranges for these roles are as follows: Display Ads Specialist - £30,000 to £45,000, Ad Operations Manager - £35,000 to £50,000, Digital Media Planner - £25,000 to £40,000, Data Analyst - £25,000 to £40,000, and Marketing Coordinator - £20,000 to £30,000. Keep in mind that these figures may vary depending on factors like company size, location, and level of experience. With the ever-evolving digital landscape, professionals in the display ads field must stay up-to-date on industry trends and best practices. This professional certificate can help you gain the necessary skills and knowledge to succeed in this dynamic field, setting you apart from the competition and opening up new career opportunities.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DISPLAY ADS TARGETING: AUDIENCE ENGAGEMENT STRATEGIES

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UK School of Management (UKSM)

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05 May 2025

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