Global Certificate in Display Ads Analytics: Performance Metrics

Name: Global Certificate in Display Ads Analytics: Performance Metrics
Price: 149 GBP
Availability: InStock

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The Global Certificate in Display Ads Analytics: Performance Metrics course is a comprehensive program designed to equip learners with essential skills in display ads analytics. This course emphasizes the importance of data-driven decision-making in optimizing display ad campaigns and maximizing return on investment (ROI).

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AboutThisCourse

In today's digital age, display ads are a critical component of any successful marketing strategy. With the increasing demand for data analytics skills across industries, this course provides learners with a unique opportunity to gain a competitive edge in the job market. By mastering performance metrics, learners will be able to measure and analyze the effectiveness of display ad campaigns, identify areas for improvement, and make data-informed recommendations for optimization. This course is ideal for marketing professionals, data analysts, and anyone interested in pursuing a career in digital marketing or advertising. By completing this course, learners will not only gain valuable skills and knowledge but also demonstrate their commitment to professional development and expertise in display ads analytics.

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CourseDetails

• Display Ads Metrics Overview
• Key Performance Indicators (KPIs) in Display Advertising
• Impressions and Frequency: Understanding Display Ads Reach
• Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
• Conversion Tracking in Display Ads Analytics
• Cost Per Action (CPA) and Return on Investment (ROI)
• View-Through Conversions and Attribution Modeling
• Display Ads Fraud Detection and Brand Safety Measures
• Data Visualization and Reporting for Display Ads Performance
• Advanced Display Ads Analytics: Segmentation, Cohort Analysis, and Predictive Modeling

CareerPath

The **Global Certificate in Display Ads Analytics** is a comprehensive program designed to equip learners with the necessary skills to excel in display ads analytics. This section highlights the distribution of roles in the display ads analytics domain, featuring a 3D pie chart to visually represent the statistics. The data is derived from job market trends, salary ranges, and skill demand in the UK. The chart consists of four primary roles: Display Ads Analyst, Digital Marketing Specialist, Performance Metrics Analyst, and Data Visualization Expert. Each role is represented in proportion to its significance in the industry. The Display Ads Analyst role commands the largest percentage (45%), followed by the Digital Marketing Specialist (30%) and Performance Metrics Analyst (20%). The Data Visualization Expert role accounts for the smallest percentage (5%). Understanding the distribution of roles in display ads analytics is crucial for professionals seeking to specialize in this field. The 3D pie chart provides a clear and engaging visual representation of these roles, enabling users to grasp the industry relevance of each role quickly. Furthermore, the chart's responsive design ensures that it adapts to all screen sizes, providing an optimal viewing experience on any device.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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StandardMode GBP £99

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DISPLAY ADS ANALYTICS: PERFORMANCE METRICS

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UK School of Management (UKSM)

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05 May 2025

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