Professional Certificate in Display Ads Targeting: Audience Segmentation

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The Professional Certificate in Display Ads Targeting: Audience Segmentation is a comprehensive course designed to equip learners with essential skills for effective display ad campaigns. This program emphasizes the importance of audience segmentation, a critical aspect of digital marketing that allows you to target specific consumer groups with personalized ads.

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AboutThisCourse

In an era where digital advertising demand is soaring, mastering display ad targeting is key to unlocking new career opportunities and achieving business growth. By the end of this course, you will be proficient in various audience segmentation techniques, enabling you to create data-driven ad strategies that boost engagement and conversion rates. Enhance your marketing expertise, improve your organization's ad performance, and stay ahead in the competitive digital landscape with this industry-demanded certificate course.

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CourseDetails

• Unit 1: Introduction to Display Ads Targeting
• Unit 2: Importance of Audience Segmentation
• Unit 3: Demographics and Psychographics
• Unit 4: Behavioral Targeting
• Unit 5: Contextual Targeting
• Unit 6: Retargeting and Remarketing Strategies
• Unit 7: Leveraging Data Management Platforms (DMPs)
• Unit 8: Measuring Success with KPIs
• Unit 9: Emerging Trends in Display Ads Targeting
• Unit 10: Ethical Considerations in Audience Segmentation

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN DISPLAY ADS TARGETING: AUDIENCE SEGMENTATION
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UK School of Management (UKSM)
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05 May 2025
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