Executive Development Programme in Display Ad Strategy Development

Name: Executive Development Programme in Display Ad Strategy Development
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Display Ad Strategy Development is a certificate course designed to empower professionals with the skills needed to excel in the ever-evolving digital advertising landscape. This program focuses on display ad strategy, an essential component of digital marketing that enables businesses to engage their target audience and drive growth.

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AboutThisCourse

In today's competitive market, display ad strategy development is in high demand, with businesses seeking experts who can create effective campaigns and maximize ROI. By enrolling in this course, learners will gain a comprehensive understanding of display ad strategy, including the latest trends, tools, and best practices. Through this program, learners will develop essential skills in display ad strategy, enabling them to advance their careers in digital marketing. The course covers a wide range of topics, including ad design, targeting, optimization, and measurement, providing learners with the knowledge and expertise needed to succeed in this dynamic field. By completing this program, learners will be equipped with the skills and knowledge needed to drive business growth and stay ahead of the competition in display ad strategy development. Join the Executive Development Programme in Display Ad Strategy Development and take the first step towards a rewarding career in digital marketing.

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CourseDetails

• Display Ad Strategy Development: Understanding the foundational concepts and strategies of display advertising.
• Targeting and Segmentation: Learning how to identify and reach the right audience using advanced targeting and segmentation techniques.
• Creative Development: Designing compelling display ad creatives that engage and convert.
• Ad Placement and Optimization: Understanding the best practices for ad placement and optimization to maximize reach and ROI.
• Data Analysis and Reporting: Analyzing and interpreting display ad performance data to make informed decisions and improve campaign results.
• Programmatic Advertising: Exploring the benefits and challenges of programmatic advertising and how to effectively implement it in your display ad strategy.
• Cross-Device Strategy: Developing a comprehensive cross-device strategy to reach and engage consumers across all their devices.
• Brand Safety and Fraud Prevention: Protecting your brand and ensuring the integrity of your display ad campaigns.
• Emerging Trends and Innovations: Staying up-to-date with the latest trends and innovations in display ad strategy development.

CareerPath

The **Executive Development Programme in Display Ad Strategy Development** is designed to equip marketing professionals with the latest skills and trends in display ad strategy. The programme focuses on four primary roles, each with its distinct skill set and market demand. 1. **Digital Marketing Manager**: These professionals lead the digital marketing efforts of organisations, overseeing display ad strategy development and execution for optimal results. According to Glassdoor, the average salary for a Digital Marketing Manager in the UK is £43,000 per year. 2. **Display Ad Strategist**: This role requires in-depth knowledge of display ad networks, audience targeting, and optimisation techniques. The average salary for a Display Ad Strategist in the UK is £38,000 per year. 3. **SEO Specialist**: SEO professionals focus on optimising web content and architecture to increase visibility and search engine ranking, resulting in higher website traffic and conversion rates. The average salary for an SEO Specialist in the UK is £33,000 per year. 4. **Content Marketing Manager**: Content Marketing Managers oversee the planning, development, and distribution of content across various platforms to attract, engage, and retain customers. The average salary for a Content Marketing Manager in the UK is £36,000 per year. 5. **Social Media Manager**: Social Media Managers create and manage social media marketing campaigns, ensuring brand consistency and optimising content for maximum engagement. The average salary for a Social Media Manager in the UK is £30,000 per year. These roles are in high demand, and the Executive Development Programme in Display Ad Strategy Development is tailored to help professionals excel in these areas, preparing them for a successful career in the ever-evolving digital marketing landscape. The 3D pie chart below visualises the distribution of these roles within the programme.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD STRATEGY DEVELOPMENT

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UK School of Management (UKSM)

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05 May 2025

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