Executive Development Programme in Display Ad Engagement: Audience Connection
-- ViewingNowThe Executive Development Programme in Display Ad Engagement: Audience Connection is a certificate course designed to enhance your expertise in creating compelling display advertisements. This programme emphasizes the importance of audience connection, equipping learners with the skills to create data-driven, engaging display ads that resonate with target audiences.
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โข Unit 1: Understanding Display Ad Engagement: An in-depth exploration of display ad engagement, its significance, and how it drives audience connection. โข Unit 2: Audience Segmentation & Targeting: Techniques for defining and segmenting target audiences, and strategies for effective display ad targeting. โข Unit 3: Creative Design for Display Ads: Best practices for designing visually appealing and engaging display ads that resonate with the target audience. โข Unit 4: Programmatic Advertising: An overview of programmatic advertising, its benefits, and how it can be used to optimize display ad engagement. โข Unit 5: Data-Driven Decision Making: Using data analytics to measure and improve display ad engagement, and inform future campaigns. โข Unit 6: Personalization in Display Advertising: Strategies for personalizing display ads to increase engagement and build stronger connections with the target audience. โข Unit 7: Cross-Channel Marketing: Integrating display advertising with other marketing channels to create a cohesive and engaging cross-channel experience. โข Unit 8: Mobile Display Advertising: Best practices for creating and optimizing display ads for mobile devices, and understanding the unique opportunities and challenges of mobile display advertising. โข Unit 9: Compliance & Ethical Considerations: An overview of the legal and ethical considerations of display advertising, including privacy regulations, viewability standards, and brand safety. โข Unit 10: Future Trends in Display Advertising: Exploring emerging trends and technologies in display advertising, and how they can be used to drive engagement and build audience connections.
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- ThreeFourHoursPerWeek
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