Executive Development Programme in Display Ad Machine Learning

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The Executive Development Programme in Display Ad Machine Learning is a certificate course that holds significant importance in today's data-driven world. With the rapid growth of digital advertising, there's an increasing demand for professionals who can leverage machine learning to optimize display ad campaigns.

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AboutThisCourse

This course equips learners with essential skills in machine learning, predictive modeling, and data analysis, making them highly valuable in the job market. It offers a comprehensive curriculum that covers key topics like audience segmentation, ad targeting, and campaign optimization. By the end of the course, learners will be able to design and implement machine learning models to improve display ad performance, thereby driving business growth. Investing in this course is a strategic career move. It opens up opportunities in various sectors, including advertising, marketing, e-commerce, and tech. By gaining a deep understanding of display ad machine learning, learners can accelerate their career advancement and become influential players in the digital advertising industry.

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CourseDetails

• Introduction to Display Ad Machine Learning
• Understanding Display Advertising: Campaign Objectives, Targeting, Formats
• Machine Learning Basics: Algorithms, Data Mining, Predictive Analytics
• Display Ad Machine Learning Techniques: Contextual, Behavioral, Demographic
• Machine Learning Models for Display Advertising: Classification, Regression, Clustering
• Data Analysis for Display Ad Machine Learning: Data Collection, Pre-processing, Visualization
• Optimizing Display Ad Machine Learning: Performance Metrics, A/B Testing, Model Evaluation
• Ethics and Bias in Display Ad Machine Learning: Privacy, Discrimination, Transparency
• Future Trends in Display Ad Machine Learning: Artificial Intelligence, Augmented Reality, Virtual Reality

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD MACHINE LEARNING
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UK School of Management (UKSM)
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05 May 2025
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