Certificate in Display Ads Targeting: Precision Marketing

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The Certificate in Display Ads Targeting: Precision Marketing is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital marketing landscape. This course focuses on the importance of display ads targeting, a critical aspect of precision marketing that enables businesses to reach their ideal customers with pinpoint accuracy.

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AboutThisCourse

In this age of data-driven marketing, the ability to leverage data and analytics to inform display ad targeting strategies is increasingly vital. This course equips learners with the skills to analyze consumer behavior, segment audiences, and create targeted display ad campaigns that drive results. With a strong emphasis on hands-on learning, this course provides a wealth of opportunities to work with real-world data and develop practical skills that can be directly applied to the workplace. As businesses continue to shift their marketing efforts towards digital channels, the demand for professionals with expertise in display ads targeting is on the rise. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' marketing efforts.

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CourseDetails

โ€ข Unit 1: Introduction to Display Ads Targeting
โ€ข Unit 2: Understanding Precision Marketing
โ€ข Unit 3: Importance of Audience Segmentation
โ€ข Unit 4: Demographics and Psychographics in Display Ads
โ€ข Unit 5: Behavioral Targeting Techniques
โ€ข Unit 6: Contextual Targeting and Keyword Research
โ€ข Unit 7: Retargeting and Remarketing Strategies
โ€ข Unit 8: Measuring Display Ads Targeting Success
โ€ข Unit 9: Geo-targeting and Location-based Advertising
โ€ข Unit 10: Ethical Considerations in Display Ads Targeting

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN DISPLAY ADS TARGETING: PRECISION MARKETING
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UK School of Management (UKSM)
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05 May 2025
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