Executive Development Programme in Athleisure Brand Identity
-- ViewingNowThe Executive Development Programme in Athleisure Brand Identity certificate course is a comprehensive program designed to meet the growing demand for experts in the thriving athleisure industry. This course emphasizes the importance of developing a strong brand identity that resonates with consumers, thereby ensuring business growth and sustainability.
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• Brand Strategy Development: Understanding the market, target audience, and competition to develop a unique and compelling brand strategy for an athleisure label.
• Athleisure Trend Analysis: Identifying current and emerging trends in the athleisure market to inform brand identity and product design.
• Visual Identity Design: Creating a visual identity that aligns with the brand strategy and appeals to the target audience, including logo, color palette, typography, and imagery.
• Brand Voice and Messaging: Developing a consistent brand voice and messaging framework to ensure clear and compelling communication across all touchpoints.
• Product Design and Development: Designing and developing high-quality, functional, and fashionable athleisure products that align with the brand identity and appeal to the target audience.
• Marketing and Advertising Strategy: Creating a comprehensive marketing and advertising strategy that effectively communicates the brand identity and drives customer engagement.
• Social Media and Influencer Marketing: Leveraging social media and influencer marketing to build brand awareness, engage with customers, and drive sales.
• Sustainability and Social Responsibility: Incorporating sustainability and social responsibility into the brand identity and operations to appeal to socially conscious consumers.
• Brand Management and Measurement: Monitoring and managing the brand identity over time, measuring its effectiveness, and making adjustments as necessary.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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