Certificate in Digital Advertising Strategies: Reach More
-- ViewingNowThe Certificate in Digital Advertising Strategies: Reach More is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital advertising. This program focuses on the importance of creating and implementing effective digital advertising strategies that can help businesses reach their target audiences and achieve their marketing goals.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, including the benefits and key terminology. ⢠Search Engine Marketing (SEM): Learn about pay-per-click (PPC) advertising, keyword research, and ad copywriting. ⢠Social Media Advertising: Explore ad formats, targeting options, and best practices for popular social media platforms. ⢠Display Advertising: Discover the power of visual ads, retargeting, and programmatic advertising. ⢠Email Marketing Strategies: Uncover the secrets of effective email campaigns, including automation and segmentation. ⢠Mobile Advertising: Delve into mobile-specific ad formats, app-based advertising, and mobile optimization. ⢠Video Advertising: Learn about pre-roll, mid-roll, and post-roll ads, as well as YouTube and Facebook video ads. ⢠Measurement and Analytics: Understand key performance indicators (KPIs), attribution models, and data-driven optimization. ⢠Ethics and Compliance in Digital Advertising: Stay compliant with advertising regulations, ethical guidelines, and brand safety.
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