Global Certificate in Public Relations Communication: Brand Building
-- ViewingNowThe Global Certificate in Public Relations Communication: Brand Building is a comprehensive course that emphasizes the significance of PR in creating and maintaining strong brand identities. In an era where brand perception heavily influences consumer behavior, this course is more relevant than ever.
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⢠Unit 1: Introduction to Public Relations Communication & Brand Building
⢠Unit 2: Understanding Brands & Brand Identity
⢠Unit 3: Building & Maintaining Brand Image & Reputation
⢠Unit 4: Strategic PR Planning for Brand Development
⢠Unit 5: Stakeholder Communication & Engagement for Brand Growth
⢠Unit 6: Crisis Management & Brand Resilience
⢠Unit 7: Integrating Digital Media in PR Strategies for Brand Building
⢠Unit 8: Measuring PR Success & Brand Value
⢠Unit 9: Ethical Considerations in PR Communication & Branding
⢠Unit 10: Case Studies on Successful Global PR & Brand Campaigns
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