Professional Certificate in Ad Effectiveness Evaluation: Performance Metrics Assessment
-- ViewingNowThe Professional Certificate in Ad Effectiveness Evaluation: Performance Metrics Assessment is a comprehensive course that focuses on the essential skills required to evaluate ad effectiveness and analyze performance metrics. This certification is crucial for professionals in digital marketing, advertising, and data analysis who want to enhance their skills and advance their careers.
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⢠Ad Performance Metrics
⢠Understanding Key Performance Indicators (KPIs)
⢠Importance of Baseline Measurement in Ad Effectiveness Evaluation
⢠Click-Through Rate (CTR) Analysis
⢠Conversion Rate and its Significance
⢠Cost-Per-Click (CPC) and Cost-Per-Action (CPA) Evaluation
⢠Bounce Rate and its Impact on Ad Effectiveness
⢠Return on Investment (ROI) Calculation in Advertising
⢠A/B Testing in Ad Optimization
⢠Advanced Ad Effectiveness Metrics: Brand Lift and Customer Lifetime Value (CLV)
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