Executive Development Programme in IP Focus: Strategic Branding
-- ViewingNowThe Executive Development Programme in IP Focus: Strategic Branding is a certificate course designed to empower professionals with the essential skills needed to thrive in today's dynamic business landscape. This programme highlights the importance of intellectual property (IP) and its role in strategic branding, providing learners with a comprehensive understanding of the subject matter.
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Unit 1: Introduction to Intellectual Property (IP)
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Unit 2: IP Rights and Protection Strategies
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Unit 3: IP Valuation and Commercialization
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Unit 4: Strategic Brand Management
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Unit 5: Trademarks and Brand Identity
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Unit 6: IP Portfolio Management
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Unit 7: IP Licensing and Franchising Agreements
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Unit 8: IP Litigation and Dispute Resolution
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Unit 9: Global IP Trends and Best Practices
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Unit 10: Developing an Effective IP Strategy for Branding
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