Executive Development Programme in IP Marketing Mastery: Expert Strategies
-- ViewingNowThe Executive Development Programme in IP Marketing Mastery: Expert Strategies certificate course is a comprehensive program designed to equip professionals with the essential skills needed to thrive in the rapidly evolving field of Intellectual Property (IP) marketing. This course emphasizes the importance of IP marketing in today's knowledge-driven economy, where intangible assets often represent a company's most valuable resources.
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⢠Unit 1: Introduction to Intellectual Property (IP) Marketing
⢠Unit 2: Understanding the Value of Intellectual Property
⢠Unit 3: IP Strategy Development for Marketing
⢠Unit 4: IP Portfolio Management
⢠Unit 5: IP Marketing Analytics
⢠Unit 6: Licensing and Partnering for IP Marketing Success
⢠Unit 7: Legal Considerations in IP Marketing
⢠Unit 8: IP Monetization Strategies
⢠Unit 9: Leveraging IP for Branding and Reputation Management
⢠Unit 10: Case Studies in Successful IP Marketing
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