Global Certificate in Digital Ad Compliance
-- ViewingNowThe Global Certificate in Digital Ad Compliance is a comprehensive course designed to empower learners with the essential skills needed to navigate the complex world of digital advertising compliance. This course is critical in today's digital age, where businesses increasingly rely on digital ads for marketing.
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⢠Digital Advertising Standards: An overview of global advertising standards and regulations, including the role of self-regulation and industry best practices.
⢠Privacy and Data Protection: Understanding consumer privacy concerns, data protection laws, and how to ensure compliant data collection, storage, and usage in digital advertising.
⢠Truth in Advertising: Examining the importance of truthful and non-misleading claims in digital advertising, including guidelines for avoiding deceptive practices and false advertising.
⢠Transparency and Disclosure: Learning the requirements for disclosing material connections, sponsorships, and other relevant information in digital advertising, including native and influencer marketing.
⢠Children's Advertising: Understanding the unique considerations and regulations surrounding digital advertising to children, including age-appropriate content and data collection restrictions.
⢠Online Behavioral Advertising (OBA): Examining the use of targeted advertising based on user data and the self-regulatory principles for OBA, including data collection, use, and transparency requirements.
⢠Digital Advertising Compliance Tools: Exploring the technology and solutions available to help ensure digital advertising compliance, such as compliance platforms, verification tools, and content management systems.
⢠Compliance Program Development: Learning how to develop a comprehensive digital advertising compliance program, including policies, procedures, training, and monitoring.
⢠Managing Compliance Risks: Understanding the potential risks and consequences of non-compliance, including legal, financial, and reputational damages, and strategies for managing and mitigating those risks.
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