Certificate in Global Branding and IP Strategies Development
-- ViewingNowThe Certificate in Global Branding and IP Strategies Development is a comprehensive course that equips learners with essential skills to excel in the ever-evolving world of branding and intellectual property (IP). This course emphasizes the importance of creating robust branding and IP strategies that align with business objectives and foster growth in the global market.
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Unit 1: Introduction to Global Branding and IP Strategies
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Unit 2: Understanding Brands and Brand Development
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Unit 3: Intellectual Property (IP) Rights and Protection
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Unit 4: IP Assets and their Role in Global Branding
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Unit 5: Developing a Global Brand Strategy
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Unit 6: Trademarks, Copyrights, Patents, and Trade Secrets
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Unit 7: IP Licensing and Franchising Agreements
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Unit 8: Managing Global IP Portfolios
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Unit 9: IP Enforcement and Litigation Strategies
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Unit 10: Case Studies in Global Branding and IP Strategies
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