Certificate in Display Ads Customer Acquisition
-- ViewingNowThe Certificate in Display Ads Customer Acquisition course is a comprehensive program designed to equip learners with essential skills for effective display advertising and customer acquisition. This course emphasizes the importance of display ads in today's digital marketing landscape and how they can be used to attract, engage, and retain customers.
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⢠Introduction to Display Ads: Understanding the basics of display ads, their importance, and how they differ from other types of online ads. ⢠Display Ad Formats: Exploring various display ad formats such as banner ads, rich media ads, native ads, and video ads. ⢠Designing Effective Display Ads: Learning best practices for creating eye-catching and engaging display ads that drive customer acquisition. ⢠Targeting Strategies for Display Ads: Understanding how to use demographic, interest-based, and behavioral targeting to reach the right audience. ⢠Placement and Contextual Targeting: Learning how to choose the right ad placements and contexts to maximize the impact of display ads. ⢠Measuring Display Ad Performance: Exploring key metrics for measuring the success of display ad campaigns, such as click-through rates, conversion rates, and return on investment. ⢠Optimizing Display Ad Campaigns: Learning how to use data and analytics to optimize display ad campaigns for better performance and customer acquisition. ⢠Retargeting and Remarketing Strategies: Understanding how to use retargeting and remarketing to re-engage users who have already shown interest in your brand or products.
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