Advanced Certificate in Athleisure Product Merchandising
-- ViewingNowThe Advanced Certificate in Athleisure Product Merchandising is a comprehensive course designed to meet the growing industry demand for professionals with specialized skills in the athleisure sector. This course emphasizes the importance of understanding fashion trends, consumer behavior, and product development strategies specific to athleisure wear.
7,230+
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GBP £ 149
GBP £ 215
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⢠Product Development for Athleisure: Understanding the product development lifecycle, from ideation to production, focusing on athleisure trends and consumer needs.
⢠Fabric Science and Technology: Exploring the properties and performance of various fabrics used in athleisure products, including smart textiles and sustainable materials.
⢠Athleisure Design and Aesthetics: Examining the principles of design and visual trends in the athleisure market, emphasizing functional and comfortable garments that appeal to a wide audience.
⢠Merchandising Strategies for Athleisure: Developing effective merchandising plans, allocating resources, and utilizing visual merchandising techniques to optimize sales in brick-and-mortar and online stores.
⢠Marketing and Branding in Athleisure: Learning how to create and maintain a strong brand identity, analyze consumer behavior, and execute effective marketing campaigns to reach the target audience.
⢠E-commerce and Digital Marketing: Understanding the role of online platforms in the athleisure industry, optimizing product listings, and leveraging digital marketing tools to drive sales and brand awareness.
⢠Sustainability and Ethical Sourcing: Investigating the importance of sustainable and ethical practices in the athleisure industry, from sourcing raw materials to manufacturing and disposal.
⢠Retail Buying and Negotiations: Analyzing market trends and consumer demand, selecting products, and negotiating with suppliers to ensure profitability and competitive advantage.
⢠Data Analysis and Performance Metrics: Utilizing data analysis tools and performance metrics to evaluate the success of merchandising strategies, identify areas for improvement, and make informed decisions.
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