Executive Development Programme in Athleisure Product Management Strategies
-- ViewingNowThe Executive Development Programme in Athleisure Product Management Strategies certificate course is a comprehensive program designed to empower professionals with the specialized skills required to thrive in the rapidly growing athleisure market. This course highlights the importance of athleisure in the modern fashion industry, addressing industry demand for experts who can develop and manage successful athleisure product lines.
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⢠Athleisure Market Analysis: Understanding the global athleisure market, consumer trends, and growth opportunities.
⢠Product Development Strategies: Techniques for ideating, designing, and prototyping athleisure products.
⢠Materials and Fabrics: Exploring performance fabrics, sustainable materials, and technology integrations.
⢠Branding and Positioning: Strategies for creating a unique brand identity and targeting specific consumer segments.
⢠Marketing and Sales: Effective marketing channels, sales tactics, and customer engagement techniques for athleisure products.
⢠Supply Chain Management: Optimizing production, inventory, and logistics processes for efficient delivery.
⢠Sustainability and Social Responsibility: Incorporating ethical and eco-friendly practices in athleisure product management.
⢠Data-Driven Decision Making: Leveraging data analytics for product performance assessment, market trend identification, and consumer behavior analysis.
⢠Legal and Compliance: Navigating industry regulations, product certifications, and intellectual property protection.
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