Executive Development Programme in Advanced Transport Crisis Communication Planning and Response
-- ViewingNowThe Executive Development Programme in Advanced Transport Crisis Communication Planning and Response is a certificate course designed to empower professionals with the skills necessary to manage complex transportation crises. This program emphasizes the importance of effective communication during critical situations, which are on the rise in the transportation industry.
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⢠Crisis Communication Fundamentals • Understanding the importance of effective communication during transport crises, creating crisis communication plans, and implementing them. ⢠Stakeholder Management • Identifying key transport crisis stakeholders, analyzing their needs and expectations, and developing strategies to engage and communicate with them. ⢠Media Relations • Handling media inquiries, creating press releases, and managing press conferences during transport crises. ⢠Social Media • Leveraging social media platforms for transport crisis communication, monitoring online conversations, and addressing misinformation. ⢠Employee Communication • Informing and engaging employees during transport crises, managing internal communication channels, and ensuring consistent messaging. ⢠Legal & Ethical Considerations • Navigating legal and ethical issues in transport crisis communication, protecting confidential information, and ensuring compliance with regulations. ⢠Training & Exercises • Developing and conducting transport crisis communication training programs and exercises for various scenarios. ⢠Metrics & Evaluation • Measuring the effectiveness of transport crisis communication efforts, analyzing performance metrics, and continuously improving communication strategies.
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