Global Certificate in Ads Performance Metrics
-- ViewingNowThe Global Certificate in Ads Performance Metrics course is a comprehensive program designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of data-driven decision making and performance metrics, which are crucial for optimizing advertising campaigns and maximizing return on investment.
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โข Understanding Ad Metrics: Impressions, Clicks, Click-Through Rate (CTR), Cost per Click (CPC)
โข Conversion Metrics: Conversion Rate, Cost per Action (CPA), Return on Ad Spend (ROAS)
โข Engagement Metrics: Likes, Shares, Comments, Video Views
โข Brand Awareness Metrics: Reach, Frequency, Brand Lift
โข Attribution Metrics: Assisted Conversions, Last Click Attribution, Multi-Channel Attribution
โข Audience Metrics: Demographics, Interests, Behaviors
โข Performance Analysis: A/B Testing, Campaign Analysis, Funnel Analysis
โข Ad Optimization Techniques: Bid Management, Ad Placement, Audience Targeting
โข Data Visualization & Reporting: Data Studio, Tableau, Power BI
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