Executive Development Programme in Pricing Models Development
-- ViewingNowThe Executive Development Programme in Pricing Models Development is a certificate course designed to empower professionals with the necessary skills to create and implement effective pricing strategies. In today's competitive business landscape, pricing models play a critical role in determining profitability and success.
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โข Pricing Strategies: Understanding the different pricing strategies and their impact on profitability, competitiveness, and customer perception.
โข Value-based Pricing: Identifying and quantifying the value that a product or service provides to customers, and setting prices accordingly.
โข Cost-plus Pricing: Calculating costs and adding a markup to determine prices.
โข Competitive Pricing: Analyzing competitors' pricing and adjusting prices accordingly to maintain a competitive position.
โข Dynamic Pricing: Adjusting prices in real-time based on supply and demand, customer behavior, and other external factors.
โข Price Discrimination: Charging different prices to different customer segments based on factors such as willingness to pay, location, or time of purchase.
โข Psychological Pricing: Using pricing techniques that take advantage of cognitive biases and emotions to influence customers' purchasing decisions.
โข Pricing Metrics: Selecting and measuring the right pricing metrics to track the success of pricing strategies.
โข Pricing Analytics: Using data analytics and modeling techniques to optimize prices and maximize revenue and profitability.
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